4 Rules of Thumb While Planning Next Promotional Campaign

4 Thumb Rules While Planning Next Promotional Campaign Leave a comment

4 Thumb Rules While Planning Next Promotional Campaign

Every business, regardless of its advertising budget, yearns to reach more and more customers with each fiscal quarter.

To accomplish this, they try a diverse range of marketing tactics, devoting resources to increase social media engagements, spending in T.V. and radio ads, but generally, undervalue branded promotional products and its potential to expand brand awareness and strengthen the revenue numbers.

A game plan strategically envisioned taking into account a variety of pre and post-campaign factors are the USP to realize substantial sales goals.

Here, in this post, we’ve rounded up four rules of thumb to think over when considering promotional items for the upcoming campaign:-

1. Know The Audience Before Commencing Your Search For Promotional Products

Know The Audience

Before approaching a trusted bespoke promotional item supplier, it is prerequisite to know every minute detail of the consumers.

At the time of purchase, ask a few questions to learn and get a clear-cut idea of your targeted audience. The promotional items can range from customized coffee mugs, car keys to free vouchers & coupons.

Key Demographics to Think When Investing in Promotional Products:-

  • Gender
  • Age
  • Income
  • Interest
  • Job

Once you’ve garnered all the above information, now is the time to zero down a list of valuable items that can be offered for business promotion.

2. Thorough Market Research

The ideas when it comes to promotional giveaway products are endless. Deciding on the right one that not only useful to the customers, convey the business message, and is within your budget, seems a mountable task.

However, with a little prior research work, you can breathe life in your struggling marketing campaigns with the uncanny power of promotional products to draw people’s attention.

Read market surveys and studies done in the recent past to narrow down on the creative product promotional ideas that your business needs to put a dent in its closed rival’s customer database.

Still perplexed as to what items to give away to your customers? Here are the top product categories as per the latest study by Promotional Products Association International.

  • Wearables— 35.8%
  • Drinkware — 8.4%
  • Writing – 6.6%
  • Travel -6.3%
  • Technology – 5.6%

3. Ingenuity Is Cardinal To Business Success

A lot of businesses opt for popular products to impress their customers. Since your prospective customers probably had received such items many times, your giveaway will become forgettable in a matter of days.

To stand out from the crowd, apply your ingenious mind to give away products that are related to the company’s services/products.

For example, if you are promoting a printing company, show off your prowess with a creative message on promotional apparel and products.

For those in auto and real estate business, can go with key-shaped USB that market your business name.

In a nutshell, the whole idea is choosing the promotional products wisely, pick something that appropriately and creatively represents the business.

4. Set Up Budget & Stay With it

Set Up Budget

Promotional products can range from a few dollars to hundreds and thousands. So, you need to fix a budget and stick to it.

Well, you are tempted to go with cheap promotional products, but make sure it is relevant to the recipient; otherwise, it will do more harm than any good.

Don’t align your business with faulty promotional products, as will have a negative impact on the brand image.

Let’s Wrap Up

Are you proposing to incorporate promotional products into your upcoming marketing campaign? Let us know if you have any queries in the comment section of this blog post.

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