Brand Marketing Strategy: Whether you own a consumer-product startup or managing marketing cell of a renewed brand, promotional products are important to the success of your business strategies.
Promotional products are a marketing ploy tested to be valuable for decades, even before the digital era. It is dated back to the period of George Washington when he used commemorative buttons to promote his name for the US presidential elections.
Fast forward to the 21st century, promotional gifts have a substantial role to play, despite online marketing becoming rampant nowadays.
Startups to mid-sized companies can merely dream of injecting hundreds and thousands of dollars into their advertising campaign, spread across the divergent media to have a global reach.
But you can still accomplish those huge marketing milestones with a cost-efficient freebie campaign.
Most of the promotional product distributors, such as Digitized Logos, keep the prices low for mass distribution.
Many surveys in the recent past suggest that these products deliver great value on the investment. To boil down, we can win a customer with a simple giveaway!
Brand recognition is a physiologic parameter that tells how a brand functions in its targeted markets. This implies, be it present and prospective customers, and everyone else recognizes the branded products/services whenever their eyes come across the company logo.
For instance, no matter if we are in a South Asian nation, Europe or any other part of the world, we can easily spot McDonald’s restaurant with its yellow arch logo.
So, now the freebies offered to your customers encourages them to remember the brand and ultimately develop brand recognition. Such products can be kept in homes, offices, or cars, for days, weeks, months, and years reminding them about the company.
T.V. and radio ads are amongst the top entrusted conventional marketing techniques, they last for a few seconds in the mind of its targeted consumers.
Promotional products are frequently used and hence remain fresh in the memory.
For instance, consumers wear the t-shirt, presented as a freebie, with their purchase, or they’ll have their morning brewer in your company’s gifted mug. Such products are elemental in improving your company’s exposure daily.
A report by Ppai.org read, 71% of people recognize the name of the brand on the promotional brand presented 12 months back, this figure is just 53.5% for advertisers they come across over the daily magazines or newspaper.
What is the role of a business card? It is to introduce your business and its products/services to potential customers. Promotional products do the same job and achieve better results.
When presenting a freebie to your customers, either on their purchase or as a part of a marketing campaign, you are actually introducing the business to future customers.
The promotional giveaways typically have contact information just like the business cards do.
Today, marketers are sweating it out to establish a solid database of loyal customers. Therefore, they are eyeing freebies as a powerful weapon to increase the number of repeat customers.
Such business promotional products drive a struggling loyalty program to a whole new level of success.
To obtain meaningful results, invest in promotional merchandise of the highest standards, preferably of top-brands.
Before investing in promotional products, it is worthwhile to talk to an ingenious promotional item manufacturer to negotiate, especially on personalization.
Understand, how will the company’s logo and images will unify in tandem to shape a visual scenery that conveys your business message to its proposed audience?
Upon an open discussion, you’ll be able to reach a conclusion.