A 2017 report by the Promotional Products Association International (PPAI) read 83% of consumers keep the promotional items for over a year. This statistic is adequate to suggest that promotional products do work even in the modern epoch of the Internet.
Yes, it is tough to think about how such a small investment as a ballpoint with a brand logo could bring exceptionally high ROI. Yet a strategically thought branded promotional products campaign drives meaningful results.
The first straightforward tip when deciding on the promotional giveaway products is the gifts for your clients must reflect the message to align with the marketing goal rather than giving just for the sake of creating an impression.
Though it seems an easy decision, most marketers overlook this aspect when thinking about promotional products, and they often let the budget have a substantial say.
For a better understanding, if you are marketing a clothing brand, then it is best if you give away reusable shopping bags to build a positive image for your brand.
On the other hand, if you want to popularize your fitness brand, then you can provide towels and water bottles to your prospective clients.
2 – Make it Personal
Yes, if you are giving promotional products at an event or exhibition, you can render the personal touch to your giveaways. But, if you are gifting on Christmas then research work is needed from your end as anything will not serve the purpose.
One thing you do is to personally hand over the item to the client, if not possible, then at least write a quick personal message to the client to illustrate your genuine respect for them.
You can do so much to personalize the item for the client because then it feels like a gift rather than a freebie.
3 – Go With a Variety of Products
When it comes to business promotional products, the options are endless. There isn’t any rule of thumb. You can be ingenious with the design, how the logo is added to it, and how the product is being delivered to the clients.
It would be best if you have a tier system on the distribution of promotional products with specific products for long-term clients, first-timers, and your business associates.
This is a dynamic strategy that lets you precisely target your customers. Further, you can offer the freedom to your clients to choose one from a handful of exclusive gifts.
We hope that you find the above mentioned tips helpful in choosing the right promotional product that works perfectly for your business.
Here, at our online store – Digitized Logos, you’ll discover a wide selection of cost-efficient personalized promotional products to boost customer relationship management.