Investment in Promotional Products
Although the benefits of promotional products are immeasurable, many business owners are still hesitant to invest in promotional products for their business. Common complaints are that promotional products are expensive, a waste of money and don’t provide any additional value. However, promotional products branded with your company’s logo should be considered an investment and should receive a portion of your company’s marketing budget.
WHY SHOULD A BUSINESS INVEST IN PROMOTIONAL PRODUCTS
If you’re not using branded promotional products in your advertising campaign, you’re missing out on a powerful marketing tool. Giving away promotional items is a surefire way to draw attention and increase awareness of your brand. By associating your business with a reliable brand image, you give customers something concrete that they can trust.
WHAT ARE THE ROI (RETURN ON INVESTMENT) COMPARED TO OTHER ADVERTISING MEDIA
Promotional products offer a better ROI than almost any other type of marketing out there, including television ads. One way to calculate ROI is through the cost-per-impression, or the average amount of money that is spent for a campaign compared to the number of times someone sees the advertisement. For example, the average cost-per-impression for a promotional baseball cap is only 0.002 cents. That’s one-fifth of a cent for each impression! The figure is about the same for personalized calendars, logo bags, and three-dollar custom pens. Shirts have an average cost per impression of 0.005, or half a cent.
Promotional products can potentially save money and increase traffic because they’re relatively inexpensive and they have been proven to bring in customers and increase profits. This combination creates a high ROI. Research has also shown that many people have more positive views of companies after they send them promotional products. The majority of people, 62 percent on average, also report that they have done business with someone after receiving a promotional item from them.
HOW TO INVEST IN PROMOTIONAL PRODUCTS
A trained promotional products advisor knows how to discern the value and quality of products, regardless of their price points. He or she can help guide you to make decisions based on how a product is constructed and whether or not the materials themselves are of high quality. Many advisors have actually visited supplier plants and know first-hand of their quality-inspection processes, reliability, guarantee structures, etc. They may also know the probable frequency of exposure that each product type yields, and can help you compare cost per impression for your product options.
GET PROFESSIONAL ADVICE
At Digitized Logos Inc., we place our customers on first position, even before profitability, our success depends on the success of our customer’s promotional products campaign, as such, we only deliver the best and also guide you through your promotional products investment, give us a call today or send us an email so that you can go through your requirements and make you the best possible offer based on your requirements and budget.
Thanks for reading – Jean Pierre Francois – Business Development Manager – Digitized Logos Inc. – jean.pierre@DigitizedLogos.com