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The Role of Promotional Products in Brand Recognition

  • Dec 14, 2017
  • 25

The role of promotional products in Brand Recognition

Let us start by understanding what is a brand and how it is different from branding. Brand can be defined as a name, symbol, sign or a combination of these that identifies the maker or seller of a product and which is distinctive from other makers or sellers. Branding is the process of giving a meaning to specific products by creating and shaping a brand in consumers’ minds. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s, by clarifying what this brand is and is not. The success of a brand is determined by how effectively its branded. As John Hegarty once said “Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.

Consumers nowadays suffer from information overload; as they are constantly bombarded with branding messages. Because of this overload, only few messages manage to get through to the consumers. Today businesses do not compete on how good of a product they make but how many consumers minds they are able to penetrate with their branding strategy. Although there are different methods of branding businesses use, but there is nothing quite like sending a message to your client’s mind that gets you “thank you” response from them. This can only be possible with the power of promotional products. Branding when done correctly using promotional products as giveaways or gifts to your prospects will effectively penetrate their minds with your message. As most promotional products have practical implication and can be used in everyday lives, it assures that the message stays at the top of the minds for years to come.

The role of business giveaways or promotional gift products in brand recognition.

Seize the opportunity to place your brand before every potential customer. It helps keep you on their minds and remind them about your services. The kind of gifts to build your brand should be:

  • Used continuously: Repetition of an action best creates a memory. The best way to keep your brand in the mind of your customers is to provide them with promotional gift items that they will use again and again. With your logo on such an item, it is easy for the user of the business gift to remember what organization provided the gift and the kind of service they offer. Coffee mugs or ballpoint pens are items that are used continually and are good ideas for promotional gifts.
  • Tangible: your promotional gifts should be tangible gifts your customers can handle at any time and interact with. Business promotional gifts such as key chains, notepads, and jotters with your brand logo on them afford people the opportunity to interact with your brand indirectly whenever they make use of such promotional gift items
  • Easy to remember: Your customers should be able to connect and relate to your promotional gift items. These gift items carrying your brand can do a lot for your business especially when they are items that can be easily remembered.

If you are looking for a specific promotional product for business branding or should you require assistance in finding the right promotional item, please contact us using either our live chat (available from 9:00am to 5:30pm EST from Monday to Friday); call us on (301) 963-3553 or simply use our contact form to send us an email and we’ll get back to you within 1 business day.