Tips for creating long-term loyal clients: Customer retention and loyalty is all the madness and with healthy reason. Satisfying and loyal customer yields more business, promotes references and generates positive word of mouth marketing. It also boosts profitability and gives a competitive benefit. Everybody knows customer relationship has a big impact over the success of a business but only few realize how effective loyalty is. A survey claimed that 89% of clients didn’t deal with a company after experiencing bad customer service.
Another study reported that a client prefers buying from a company with excellent customer service rather than focusing more on the product or price. Competition is tough, and you may lose a client if you don’t take necessary steps to make acquisition efforts and procure their loyalty. “Pursue-Win-Grow” is the strategy followed by the successful companies to reach to their clients and develop a positive relationship. For winning more sales you have to occupy a big space in your client’s mind. Here are some tips that can be used to win the battle.
1. Make a thorough research about the organization
What’s happening with the customer whom you want to target? What companies are its competitors in the market? Who takes necessary decisions? If you do a deep research you will get to know what are the important things to notice and focus. You have to give show your clients that how beneficial it could be if they do business with you.
2. Develop a personal relation
Liability is a big element in enhancing customer’s loyalty. So, build an ideal resonance with your client that joins your business. If you frame your relationship with your client beneficiary and advantageous, customer will stay loyal to you if they feel that. Be expressive and caring. You can ask personal question like about their health, their job or their son’s graduation ceremony. Send short messages when it is feasible for you. Make them feel that they are very important and precious for you.
3. Be involved in the deal with your customer
A recent survey showcased that 81% clients are inclined towards paying for a top-notch customer service. This exhibits that experience is of huge importance as much as the product. With well-timed and proactive engagement with your customers, you can ensure they are receiving everything before they even asked for it. Personalized interaction engages a client and he is right into you.
4. Keep connecting with your client through email
Email marketing is a perfect way of being in touch with potential customers and offer them valuable info that promotes customer loyalty. For instance you can send latest updates and basic information of your industry to your clients via email newsletter. This is a perfect way to express your care towards your customer that you are concerned about their needs and you are willing to do everything for them to make sure that their experience with your company is phenomenal.
Email can also be used to send special offers and coupons as an incentive for generating repeat business.