Out of sight is out of mind and out of mind is out of Business! : There are approximately 10,000 new business books published annually; most of which are suggesting ways for you to increase sales. But, the most effective way to boost sales is by spreading the news of your existence in the market via combination of oral, written and visual medium of advertisement.
If you are looking to increase sales by finding new customers or by increasing sales to existing customers, it is essential that you get to the top-of-mind of your existing customers and qualified prospects. To accomplish this, create a stay-in-touch campaign of emails or snail mails that persistently and consistently keep you at top-of-mind. It’s best if 80% of your communications are educational, and 20% are sales oriented. These steps will help you:
- GAIN TRUST IN THE MARKETPLACE
- BE VIEWED AS AN INDUSTRY EXPERT
- ATTRACT PROSPECTS
- GROW BRAND LOYALTY
- EDUCATE CONSUMERS
Today, consumers are being peppered with marketing calls, messages, and mails every day. Most consumers suffer from information overload. Regardless of the industry it is becoming harder and harder to break through the wall and reach out to customers and prospects. If you have questions about how to craft a stay-in-touch campaign or need help to choose a promotional product that reflects your client’s brand and excites their customers and prospects, please call us at (301) 963-3553 or alternatively can be reached at info@DigitizedLogos.com.