René Lacoste, a tennis maestro, defied conventions and etched his legacy. From earning the “crocodile” nickname in 1923 to founding Lacoste and patenting tennis innovations, he left an indelible mark. René’s story, shaped by challenge and invention, brought a revolution with the iconic polo shirt in 1933 and a steel racket in 1963. Beyond tennis, Lacoste’s global influence in clothing, accessories, fragrances, and social initiatives has made it a transgenerational icon.
The brand, cultivating the “crocodile spirit,” ventured into diverse opportunities, from eyewear to casual footwear. Lacoste’s precision and elegance extended to watches, and in 2006, the Lacoste Foundation aimed at social integration. Acquired by Maus Frères SA in 2012, Lacoste continues its legacy with ambassadors like Novak Djokovic, creative director Louise Trotter, and tennis prodigy Daniil Medvedev, revisiting and revitalizing its heritage.