Marmot, renowned for its unconventional mountain gear, surprises outdoor enthusiasts with its unique approach, crafting specialized equipment for climbers, skiers, and backcountry wanderers. Situated 15 miles from the sea, the brand stands out by sewing insulation in boxes instead of tubes and maintaining a deliberate misfit persona, resisting the trend of widespread mall stores.
The journey began in 1971 on an Alaskan glacier, where Eric Reynolds and Dave Huntley founded the Marmot Club, blending mountain climbing with a quirky sense of community. This spirit led to the creation of Marmot Mountain Works, a scrappy venture that started in a dorm room and eventually thrived in California. Today, Marmot continues its legacy by designing outdoor essentials, embracing the free-spirited ethos of the early days and encouraging individuals to explore the outdoors as a playground for creativity and self-expression. The brand’s commitment is rooted in the belief that the desire to embrace the wild is inherent in everyone.
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