Yvon Chouinard, Patagonia‘s founder, started as a climber in 1953. His love for rock climbing led to crafting pitons and founding Chouinard Equipment in 1965. The company evolved, embracing environmental responsibility. In 1996, Patagonia shifted to 100% organic cotton. The company expanded its environmental activism, initiating campaigns, and supporting grassroots efforts. In 2012, Patagonia became a benefit corporation, emphasizing social and environmental values. The Worn Wear program promotes durability and sustainability. In 2018, Patagonia Provisions adopted Regenerative Organic practices. By 2022, ownership shifted to Patagonia Purpose Trust and Holdfast Collective, dedicating wealth to planet protection.
Explore Patagonia’s journey in “Let My People Go Surfing” and “The Responsible Company” for insights on responsible business.