PUMA, an influential force in sports and culture since 1948, pioneers cutting-edge products for the world’s fastest athletes. Founded by the Dassler brothers, the brand’s rich history began in Herzogenaurach, Germany, evolving from workwear to iconic sports gear. From breakthroughs in football with the PUMA KING to pioneering laceless shoes and smart footwear, PUMA consistently leads in innovation.
The brand’s global impact extends to athletics, tennis, and golf, with iconic moments like Usain Bolt’s world records and collaborations with legends like Pelé and Rihanna. PUMA’s legacy includes transcending sport, embracing fashion and culture, evident in collaborations with Jay-Z and a foray into basketball. With milestones like the FOREVER.FASTER. campaign and recent ventures into the metaverse with FUTROGRADE and Black Station, PUMA continues its dynamic journey at the intersection of sports, culture, and innovation. Celebrate 75 years of “FOREVER.FASTER.” with PUMA’s immersive events throughout the year.