We derive our name from the harshest mountain faces, aiding explorers in conquering the Himalayas. Ironically, The North Face® began in 1966 on a beach in San Francisco’s North Beach neighborhood. Two hiking enthusiasts started a small mountaineering retail store, committed to serving explorers and conserving natural lands. The brand, now renowned for high-performance climbing gear, moved to Berkeley in 1968, crafting its technical mountaineering apparel. The North Face sponsored expeditions globally, fostering a tradition that continues with the mantra, Never Stop Exploring™. In the ’80s, the brand ventured into extreme skiwear, expanding to offer a comprehensive collection by the decade’s end. The ’90s marked entry into sportswear with Tekware™, catering to diverse outdoor enthusiasts. Thermoball and Fuseform, introduced later, revolutionized insulation and manufacturing in technical apparel. Over 50 years, The North Face evolved into a trailblazer in performance apparel, equipment, and footwear. With an enduring commitment to innovation, we continue to be the choice for accomplished climbers, mountaineers, skiers, runners, and explorers. As we look ahead, one certainty remains: The North Face will persist in pushing innovation and design limits for your outdoor exploration. Never Stop Exploring.