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Patagonia
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Patagonia


Yvon Chouinard, Patagonia‘s founder, started as a climber in 1953. His love for rock climbing led to crafting pitons and founding Chouinard Equipment in 1965. The company evolved, embracing environmental responsibility. In 1996, Patagonia shifted to 100% organic cotton. The company expanded its environmental activism, initiating campaigns, and supporting grassroots efforts. In 2012, Patagonia became a benefit corporation, emphasizing social and environmental values. The Worn Wear program promotes durability and sustainability. In 2018, Patagonia Provisions adopted Regenerative Organic practices. By 2022, ownership shifted to Patagonia Purpose Trust and Holdfast Collective, dedicating wealth to planet protection.

Explore Patagonia’s journey in “Let My People Go Surfing” and “The Responsible Company” for insights on responsible business.

FAQ

Yvon Chouinard started as a climber in 1953, and his passion for rock climbing led to the creation of Chouinard Equipment in 1965, where he began crafting pitons for climbers.
Patagonia made a pivotal move towards environmental responsibility in 1996 when the company transitioned to using 100% organic cotton in its products.
In 2012, Patagonia became a benefit corporation, solidifying its commitment to social and environmental values as a core aspect of its business model.
Patagonia has expanded its environmental activism by initiating campaigns and supporting grassroots efforts, showcasing a dedication beyond just its products.
The Worn Wear program by Patagonia promotes durability and sustainability by encouraging customers to keep and repair their clothing, reducing the overall environmental impact of fashion.
In 2018, Patagonia Provisions adopted Regenerative Organic practices, a significant step toward sustainable and environmentally friendly agricultural methods.
“Let My People Go Surfing” and “The Responsible Company” offer in-depth insights into Patagonia’s journey and its commitment to responsible business practices.
In 2022, ownership of Patagonia shifted to the Patagonia Purpose Trust and Holdfast Collective, emphasizing a dedication to dedicating wealth for the protection of the planet.
Patagonia’s commitment to responsible business goes beyond its products by actively engaging in environmental activism, supporting sustainable practices, and redefining its ownership structure for long-term environmental protection.
Key takeaways from these books include insights into Patagonia’s evolution, its dedication to environmental responsibility, and its proactive approach to fostering sustainability in the business world.

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