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Established in 1974 in Seoul, South Korea, Yupoong Headwear originated as a diverse headwear manufacturer, later honing its focus on baseball caps. The game-changing Flexfit cap was introduced in 1995, featuring stretch-fit technology for unparalleled comfort and style, quickly gaining popularity worldwide. Celebrities like Tiger Woods and Rihanna endorsed it, and it became a staple in films like “The Sopranos” and “Entourage.”
Yupoong’s global presence now includes offices in the United States, Europe, and Asia, offering an extensive range of headwear, from baseball caps to snapbacks. Notable milestones include collaborations with Sean John and Nike, and the introduction of innovative products like the Flexfit Delta cap in 2010 and the Flexfit 110 cap in 2020. With over 10,000 employees and an annual production of 80 million hats, Yupoong stands as a leader in the headwear industry, continually evolving and captivating a global audience.
