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Hydro Flask, based in the picturesque setting of Bend, Oregon, is more than a water bottle brand; it’s a commitment to enabling and enhancing outdoor adventures. Nestled in the Pacific Northwest, surrounded by nature’s wonders, Hydro Flask draws inspiration from the intentional simplicity of Mother Nature in crafting its go-anywhere gear. The brand’s purpose extends beyond products, with initiatives like Parks For All promoting outdoor experiences and #RefillForGood encouraging a shift away from single-use plastics.
Born in 2009 out of a dissatisfaction with commercial water bottles, Hydro Flask’s founders, Travis Rosbach and Cindy Weber, created a brand that resonates with millennials, zoomers, and outdoor enthusiasts. From local farmers markets in Bend to global prominence, the brand’s journey emphasizes a commitment to quality, environmental consciousness, and the positive mental benefits of nature. Acquired by Helen of Troy Limited in 2016, Hydro Flask continues its mission under new leadership, leaving a lasting imprint on the outdoor and sustainability landscape.
