Crafting groundbreaking, top-performing golf gear is a formidable task. It necessitates a profound grasp of the sport and its players, calling for intelligence, creativity, and substantial R&D resources. Above all, it requires an unwavering commitment to excellence—an insistence on leading rather than following. This is the ethos embraced by Callaway.
Established in 1982 as Topgolf Callaway Brands Corp., Callaway is a prominent American global sports equipment manufacturer specializing in the design, production, marketing, and sale of golf equipment, particularly clubs and balls. The product range extends to accessories like bags, gloves, and caps, with additional offerings in clothing through the subsidiary “Callaway Apparel” and golf shoes via the “Cuater” subsidiary. In 2021, Callaway expanded its portfolio by acquiring Topgolf, diversifying into golf-related amusement and event centers.
Callaway distributes its products through various channels, including golf and sporting goods retailers, mass merchants, online platforms, and pre-owned/trade-in services. Operating in over 70 countries, the Carlsbad, California-based company stands as the world’s foremost producer of golf clubs.