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Lacoste
Coated Canvas Backpack
Men's Cotton Fleece Indoor Sweatshirt
Men's Lacoste Holiday Mesh Lined Swimming Trunks
Oversized Logo Back Nylon Bomber Jacket
Unisex Contrast Print Tote
Women’s Lacoste Top Grain Leather Square Shoulder Bag
Women’s Neoday Contrast Branding Small Tote Bag
Women's Lacoste Hooded Wool Coat
Zipped l.12.12 Signature Print Wallet
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Lacoste


René Lacoste, a tennis maestro, defied conventions and etched his legacy. From earning the “crocodile” nickname in 1923 to founding Lacoste and patenting tennis innovations, he left an indelible mark. René’s story, shaped by challenge and invention, brought a revolution with the iconic polo shirt in 1933 and a steel racket in 1963. Beyond tennis, Lacoste’s global influence in clothing, accessories, fragrances, and social initiatives has made it a transgenerational icon.

The brand, cultivating the “crocodile spirit,” ventured into diverse opportunities, from eyewear to casual footwear. Lacoste’s precision and elegance extended to watches, and in 2006, the Lacoste Foundation aimed at social integration. Acquired by Maus Frères SA in 2012, Lacoste continues its legacy with ambassadors like Novak Djokovic, creative director Louise Trotter, and tennis prodigy Daniil Medvedev, revisiting and revitalizing its heritage.

FAQ

René Lacoste earned the “crocodile” nickname in 1923 due to a bet, where he was promised a crocodile skin suitcase for winning a particular tennis match. The symbol later became synonymous with Lacoste and its iconic logo.
Lacoste was founded in the early 1930s, and René Lacoste played a pivotal role by not only popularizing the iconic polo shirt in 1933 but also patenting tennis innovations. His contributions laid the foundation for the brand’s success.
Lacoste’s key milestones include the introduction of the iconic polo shirt in 1933 and a steel racket in 1963. Beyond tennis, the brand expanded into diverse opportunities, such as eyewear, casual footwear, watches, and fragrances.
Lacoste has a global influence in clothing, accessories, fragrances, and social initiatives. The brand, cultivating the “crocodile spirit,” has ventured into diverse opportunities, from eyewear to casual footwear, showcasing its precision and elegance.
The Lacoste Foundation, established in 2006, aims at social integration. It reflects the brand’s commitment to making a positive impact beyond the realm of fashion, contributing to social causes and community development.
Lacoste was acquired by Maus Frères SA in 2012. Since then, the brand has continued its legacy with a focus on revisiting and revitalizing its heritage, maintaining precision, elegance, and a commitment to quality.
Lacoste has notable ambassadors like Novak Djokovic, creative director Louise Trotter, and tennis prodigy Daniil Medvedev. These ambassadors contribute to the brand’s image by embodying the spirit and values of Lacoste in their respective fields.
Under the creative direction of Louise Trotter, Lacoste has successfully revisited and revitalized its heritage, blending classic elements with contemporary fashion trends. This approach ensures the brand remains relevant and appealing to a modern audience.
The “crocodile spirit” is central to Lacoste’s brand philosophy, representing tenacity, innovation, and a never-give-up attitude. This spirit is reflected in the brand’s products, initiatives, and commitment to social causes, embodying a timeless and transgenerational ethos.
Lacoste maintains its association with tennis through partnerships with tennis stars like Novak Djokovic and Daniil Medvedev. Additionally, the brand’s historic contributions to tennis innovations and ongoing support for the sport contribute to its enduring connection with the tennis community.

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